Nine NameSqueeze™ Case Studies
From: Jonathan mizel
The Online Marketing Letter
Dear Friend,
If you’ve been a subscriber to this newsletter for a while, you’re most likely familiar with our NameSqueeze™ technique – the quickest and easiest way to dramatically boost conversion rates by building a massive opt-in list full of highly-targeted subscribers. If you aren’t familiar with this technique, you can read all about it by clicking here.
Since detailing this strategy two years ago, the results have been nothing short of amazing. We have over 1.5 million targeted, opt-in names, and…
The NameSqueeze™ Technique
Has Spread Like Wildfire Around The Web!
In a variety of markets, it has changed the way people do business online. Direct marketers, and even those who used to rely solely on branding, are using this process to make their paid advertising more responsive and accountable.
They have to! The alternative is to watch as more savvy competitors wipe them out, simply because they can afford to pay more for the same advertising (and still make a profit).
And that’s just the tip of the iceberg with regard to the NameSqueeze™ phenomenon. Here’s a summary of all the benefits:
- You build a huge opt-in list filled with your best-qualified prospects: Listen carefully… Those who are less likely to buy are the ones who choose not to opt-in. This technique is producing more qualified opt-ins than in the early days of the net when there was zero competition.
- It’s likely to increase your short-term conversion rates in most markets, not decrease it: By getting your customers involved in the sales process and interested in your product, they are more likely to buy when they get to your sales page.
- Easily double, triple, or quadruple your long-term conversion rates by following-up with your prospects multiple times: This means you’re going to have more money to claim expensive top positions in the pay-per-click search engines, and you can make even the most competitive forms advertising profitable.
- Build long-term business relationships because you now have a large list who wants what you have to offer: This is where the real money is. A loyal following means you can follow-up with more profitable back-end products for a serious second revenue stream. From coaching, to advanced information, to additional products or services your company sells, nothing is better then a targeted opt-in list you can use again and again.
- Allows for personalization in the sales process (which boosts your conversion rates): Big benefit… You can collect names, phone numbers, zip codes, demographic info - any information you need – and make the prospect feel like you are talking to him or her one-on-one by personalizing your sales letter!
- Test the quality of your website traffic: If a traffic source is not willing to opt-in for your information, then you know right away if you should continue pursuing it. This is an especially large time and money saver when launching new products to markets or advertising sources you aren’t familiar with.
With all of that said, you can see why those who have tried the NameSqueeze™ technique use it on most of their projects.
In nearly all circumstances, it takes your business to the next level in profits, and most importantly, helps create a long-term business asset that grows on autopilot.
So today, we’re going to be looking at some additional examples of how NameSqueeze™ pages are successfully being used, and…
Reveal 4 New Strategies To Take
Full Advantage of The NameSqueeze™ Technique!
1) Know where the best responses are coming from, and adjust your promotions accordingly.
If your goal is to build a list, listen carefully… In our experience, the highest opt-in rates to a NameSqueeze™ page are going to come from email campaigns, followed by pay-per-click search engines, pop-ups, and then banners.
This means you can focus your resources on generating traffic to your NameSqueeze™ pages using traffic options that are the most profitable. You want to be putting your time and money where you’re likely to get the most in return.
One benefit of using the NameSqueeze™ technique with email marketing (either through lists you rent or mailings by affiliates) is that you can concentrate a large list into a more targeted sub-list.
For example, let’s say you have a co-registration list of 100,000 people who are interested in cooking. You can send multiple promotions to a NameSqueeze™ page for products on Indian food, Chinese food, even soul food.
You now have three new lists where you know the exact ethnic demographic preference of the users, for even more profitable follow-up promotions, specifically targeted by food type.
2) Set expectations and create a friendly user-experience so the NameSqueeze™ feels seamless.
Developing a great teaser ad is key to getting sky-high opt-in rates. By ignoring this factor, your advertising dollars are being spent inefficiently.
For example, an Adwords ad might say the following:
Get Free Italian Recipes
Sign-Up To New Daily Newsletter Of
Tasty Dishes From Famous Chefs!
FamousItalianRecipes.com
By calling it a “Daily Newsletter,” you’re letting searchers know that you’re going to be emailing them regularly… and they are going to have to sign-up to get what they’re looking for.
For other markets, you may tell the prospect something like:
- Sign-up to access…
- Discover the secrets of…
- Free repost reveals…
Then, use the same words on the sales page. You want the prospect to immediately know you deliver on what you promise.
This builds trust when they get to the opt-in box, and later when they get to the order button on your sales letter.
Are you starting to see why the set-up is so important? The NameSqueeze™ technique now becomes an integral part of the sales process, instead of an annoying distraction.
Prospects know exactly what they are getting into before they even click on your ad.
3) Remember, each step the prospect takes in your sales process is an investment... and investments are not easily thrown away.
This is an important psychological factor. It is most often used on surveys. If you’ve taken one recently, then you may have noticed that if there is a personal income question…. it’s going to be towards the end.
This is because once the survey taker has invested his or her time in the survey, he or she is not likely to have as much resistance to answering a more personal question.
This plays a vital role in NameSqueeze™ pages. Before you ask for the customers’ name and email address, consider asking them less personal information.
Here are some examples. Let’s say you have a directory of real-estate agents where you charge for listings. The first question you might ask is only for their zip code.
Then, after it’s entered, you show the prospect limited information about agents in their area. To learn more about each one, they must give their contact information to sign-up as a member to your service.
Another option is also to start with an opinion question. For a music CD business, you may ask your traffic who their favorite artist is out of 3 choices. Then, on the next page, offer a chance to win that artist’s new CD by entering their name and email address.
You’ll see more examples of this psychological principle being used in case studies below.
4) Summarize your benefits in your NameSqueeze™ pages.
The goal of a NameSqueeze™ page is to qualify your prospects and build their excitement for what you have to offer. To do this, summarizing your benefits is important.
It sets your prospects-up for the product offering on the next page. This is most effectively done with ad copy and bullet points.
9 NameSqueeze™ Case Studies
All right, so far we have covered the main benefits of the NameSqueeze™ technique and revealed four new advanced strategies. Now let’s get a look at some real-life case-studies…
A) First, there are examples best for less-targeted traffic:
They educate the prospect on why they have a problem and need a solution.
Case Study # 1 – http://www.doubleyourdating.com/ - This is the newest NameSqueeze™ page site for the amazingly successful “How-to” dating tips site for men.
What makes it so effective is that the person hitting it has almost no idea it’s selling them on a product.
After the NameSqueeze™ page, it gives users immediate gratification with dating tips they are looking for.
Also, they avoid the distraction of sending a free report through email. Instead, the content is smoothly integrated into the sales process.
Another very successful site that uses this same strategy is:
http://www.texas-holdem-secrets.com
Doing your NameSqueeze™ pages so your prospect does not feel like they are being pitched to often leads to an increase in response.
B) Next, there are NameSqueeze™ pages for when the traffic is targeted on entrance. These visitors already have an idea of what is being offered and have some sort of interest.
Case Study # 2 – http://www.ezgrantmoney.com/ - This product gives information on various government grants people can get.
What makes this example stand-out is its use of personalization.
The opt-in form has the user finish the sentence, “If I got $25,000.00, I would…”
This gets the prospect to picture using the product. Then, on the next page, it’s tailored based on how the prospect responded... and it has a graphic check with the user’s name on it!
It also gives examples of actual government programs on the memo line of the check to help the prospect see that this real.
Another subtle technique this page uses effectively is to set the reader up for a sales page on the first opt-in form. The submit button says, “I want to see the letter” on it. Although this is small, the person clicking is not surprised by what they find on the next page.
Case Study # 3 – http://www.accesstoleaders.com/ - This site sells interviews done with top names in business.
This page is separated from others because it uses audio and a visual to bring the reader in.
Since the traffic most likely already knows what’s inside, all that is needed is a comforting call to action… reassuring the visitor this is a normal step in the sales process.
After the name and email address is entered, the prospect is introduced to the interviewer… and why these interviews are so special. Notice the video testimonial on the right side after the name and email address is entered.
When your traffic is targeted, then a similar model is effective. Voice and a graphic of the person speaking makes the process more personal… just as though it were you and prospect talking one-on-one.
C) The next category of NameSqueeze™ pages are for sites where leads are the lifeblood of the business.
This format is best for semi-targeted traffic… and is often used when lots of money is involved. These include mortgage leads, online university leads, insurance leads, credit cards, and pharmaceuticals.
Case Study # 4 – http://www.collegesurfing.com/ce/search/ – This site generates leads for colleges that cater toward those already in the workforce looking to go back to school.
Since the visitors likely don’t know exactly what careers they want, the NameSqueeze™ process begins by only requesting a zip code to begin.
Then, it separates the visitors into two categories. Those who already know what type of degree they are looking for, and those who are unsure.
On the left of the page, those who are unsure are then introduced to the various careers. While the right side goes directly to the schools in the area.
After schools are found for each searcher, he or she must enter his or her contact information to find-out more.
This variation on the NameSqueeze™ technique is ideal when you have two different levels of customers. Instead of creating two different websites, it adds an education aspect into the mix for those who need it.
Case Study # 5 – https://secure1.insweb.com/cgi-bin/termlife.exe – This site generates leads for life insurance. It gives the searcher a comparison of quotes from leading companies.
First, it gathers minimal information needed to find acceptable quotes.
Then, it asks for more personal information after the initial commitment has been made. This is a very effective way of asking for sensitive information.
The most effective step this site takes is to offer a “consumer reports” section. Inside the reports they educate the prospect on why they should take action on InsWeb.com.
You can use this strategy on all of your sites to help encourage your prospects to take action, even if they came there looking for information (instead of your actual product or service).
Case Study # 6 – http://www.qualityhealth.com/psp/registration.jspa – This page is a process designed to promote prescription drugs.
It uses a very slick process. On the first page it captures your name, address, and has you sign-up as a member to their service.
It also gives you the option to input information.
After you’ve entered the first fields, then comes more questioning to uncover the your actual problems. Then, free samples are offered to you based on the information you input.
What makes this so powerful is that users are giving their symptoms, so, when a solution is given, it is as though the user asked for it.
Use this strategy on your website to get the prospects to tell you exactly what their problems are and then offer your product or service as a solution.
Case Study # 7
http://www.usaplatinumplus.com/index.php
This simple looking NameSqueeze™ page has a lot more to it than meets the eye.
On the first page, it collects very un-intrusive information for a credit card offer, only asking for name, email address, and date of birth.
But once you hit submit, you are taken to a page where your address and telephone number are requested.
The information you typed in the first page are already filled in. Additionally, it asks what the user plans on doing in the next six months.
This information is then used to determine what kind of credit offers the user will be interested in.
But even before the user fills out the information to sign-up, they are already sent a series of credit card offers from the first round of contact information.
This means if the user decides not sign-up and give more contact information, all is not lost.
If your product or service requires detailed personal information, ask for less intrusive contact information first. For example, you may only request an email address initially, then on the next step ask for phone numbers.
Sidenote: Only use a junk email address to test-out this form, as you’ll get a lot of follow-up email.
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Finally, there are NameSqueeze pages that are best for general traffic generated on exit pop-up and pop-unders.
Case Study # 8 – http://register.freeze.com/ – This site generates leads by offering a free screensaver.
On the NameSqueeze™ page it says, “Please fill out this short survey to help us better understand our users.”
This is important because it gives a reason why you’re requesting the user’s information. Communicating why the user’s contact information is needed is a vital part of creating successful NameSqueeze™ pages.
After the contact information is entered, the user is taken to another page where they can opt-in to many other offers.
To get the screen saver, the user must either agree to opt-in to these extra offers or hit the “skip” button to get his or her gift.
Case Study # 9 – http://www.pdatapartners.com/?id=3665 – This is another unique co-registration tactic that offers free companion airfare.
After the user has entered his or her contact information he or she must then answer “yes” or “no” to a series of offers…
And what makes this work is that there is a progress bar. This keeps the user going because they know when the process is going to end.
It’s also especially effective for advertisers because the user is forced to look at each ad and select whether they want more information or not. Only targeted users are going to select “yes” to each offer.
You can use this strategy on your website to get your prospect to look at ads for your products or your partners.
The rapid spread of the NameSqueeze™ technique throughout the web has made a crucial point clear.
It does not matter what your market is, how targeted your traffic is, or what type of product or service your offer. Almost every web business can tailor NameSqueeze™ pages to meet their needs.
By using this amazing technique, you’re given the opportunity to build a long-term business because you can grow relationships with those who are interested in what you have to offer.
The only limits on how you use it are your creativity and imagination.
Respectfully,
Jonathan Mizel
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