How to Increase Your Profits Immediately By Making A Few Easy Changes To Your Website!

Results!

Now, the bad news is your marketing system will never be 100% perfect. But that's also the good news too!

Let us explain: No matter what your results are right now, you can always improve them. By testing and tweaking, you can continue to get better and better conversion. And that means increased visitor values, and more profits.

The Secret Strategy

So, what is this amazing 'secret' strategy we're talking about? It's called split testing. You may have heard of it before. You may have even tried using it.

Yet, this simple strategy remains one of the biggest secrets of the business world. Not because people don't know about it. But because few people understand the true power and even fewer people know how to use it the right the way.

The bottom line: If you're not consistently and systematically using this in your online business right now, you are making one of the biggest mistakes an entrepreneur can make. And, you're leaving a lot of money on the table.

Smart marketers know testing and tracking is the single most important part of marketing. It's all about maximizing your time, effort, resources and your results!

Basically, you can either use a "hit-or-miss" approach to marketing where you're essentially gambling with your money, or you can use the scientific approach and get measurable, predictable results, which you can grow into a powerhouse business.

• Why guess at what marketing strategies work?
  
  
• Why copy the marketing plan of another and hope it produces positive results?
  
  
• Why blindly follow a marketing expert who happens to believe that a certain strategy will work well for your business?
  
  

No guru or marketing expert can tell you which specific techniques will work for your business. Don't get me wrong, you can learn a lot from the experts. But, when it comes down to actual, specific improvements, you won't know what works well for your business until you test.

Testing, when done correctly, can help you dramatically increase your profits quickly and easily -- almost overnight -- without much additional cost or effort. This newsletter has covered the importance of testing before, and Jonathan Mizel and Alex Mandossian even released a great course called TestAndTrack.com.

Testing can improve your conversion rate and visitor value by turning more of your prospects into buyers. In short, it can mean a lot more cash for you. However, let's get one thing straight ...

All accurate testing must be done using a split-test method

Split-testing is a simple technique that allows you to measure a specific component of your marketing system, ad copy, or offer in real time.

Example: Most business owners have heard they should test headlines, so they measure the results of their Web site (the number of visitors, opt-ins, and sales) for a week.

Then, they change the headline, and measure the results for another week. When it's over, they add everything up and assume they'll be able to determine which one produces better results. But they can't.

Why? Because traffic patterns change.

• You may get listed in a search engine during the test, and start to receive highly targeted traffic that converts well, regardless of the headline.
  
  
• Or an affiliate may flood your site with cheap, untargeted pop-up traffic, which will make your conversion rate nearly zero, great headline or not.
  
  

What Else Can You Test?

The TestAndTrack.com course lists over 50 ways to increase response, but here are a few of the most powerful ResponseModifiers^TM you can try on your own:

• Headlines
  
  
• Opening paragraphs
  
  
• Payment plans
  
  
• Up-sells and down-sells
  
  
• Order form elements
  
  
• The 'call to action' wording
  
  
• Testimonial styles and arrangements on the page
  
  
• Prices
  
  
• Guarantees
  
  
• Bonuses
  
  
• Graphics
  
  
• Colors (for text and headings)
  
  
• Background colors
  
  

• Test both pieces at the same time: Many marketers make the mistake of testing based on time periods, rather than visitor counts. Using this approach can be worse than not testing at all. A lot can happen in one week, and many other factors can come into play that can taint your results. Changes in the economy, seasonal factors, and hundreds of other things could have an impact on your customers' willingness to buy from you.
  
  Split testing gives you the most accurate results when you test both items simultaneously, which also has the added advantage of giving you instantaneous results. You don't have to wait for the completion of two separate week-long tests to find out which one produced better results.
  
  
• Test one component at a time: If you want to test a new headline, don't make any other changes to anything else on your page except for the headline. This will give you the most accurate results.
  
  Once you have tested the headline and found a better one to use, you can then turn that sales letter as your 'control' (your highest converting piece) and move on to testing the next component.
  

One of the easiest ways to experience immediate increased profits is to test your price point. Often, marketers charge much less for their products because they assume customers will not pay more. Assuming can be the kiss of death, especially in marketing!

The smart marketer tests different price points and often find they can sell their product for a lot more, dramatically increasing profits without changing anything else. No extra effort, just a simple price increase! But they would have never known until they tested it!

Here's a great case study:

We released a new product, and started out by pricing it at $97. We saw good results and made good sales, but wondered, "Could we sell this product for more?"

So, we tested $99, then $107, and then $127. Each increased price point continued to pull orders and maintained (and, in some cases, increased) visitor value. Right now, the package is selling well for $147.

If we had 'assumed' people weren't willing to pay more than $97, we would never have known the truth· We were able to make an additional $50 per sale!

Here's another great case study:

We recently tested a headline for a report titled "How I Got 1000 Subscribers in One Week!"

The title was appealing enough for people to download the report, which generated great feedback. We decided to test another headline to see if it made any difference.

"How to Get 1000 Subscribers in One Week!" (thinking that by shifting the focus from us (How "I" Got) to them (How TO GET), it would improve results. Right?

Wrong. The results weren't as strong, so we quickly changed the headline back to "How I Got 1000 Subscribers in One Week!"

If we had just assumed one would work better we would be losing customers but would never know.

Further tests revealed by changing the headline to "How I Got 1,124 Subscribers in One Week!" (using a more specific number) results improved!

Further tests revealed by changing the headline to "How I Got 1,124 Subscribers in 6 Days!" (using another specific number) again, improved results.

As you continue testing, even when you make small improvements, you'll easily increase results by 10%, 20%, even 30% or more.

Split Testing Tools

There are many great resources and tools you can use to properly split-test and track just about any aspect of your business. Here are just a few that allow you to do it correctly, and in real time:

1. http://www.EasyOnlineSales.com: Cyberwave's approved e-commerce system, which includes a shopping cart, an autoresponder system, an affiliate program, and of course, a three-way split-run testing system.
   
   
2. http://www.AWeber.com: This amazing autoresponder system allows you to split test different landing pages and see which ones produce the highest ROI. You have to track each page separately, but Aweber splits the mailing evenly, which is great for testing subject lines.
   
   
3. http://HyperTracker.com: Third-party tracking system let's you test multiple landing pages.
   
   

1. ProAnalyzer: This click-tracking script includes a three-way split testing feature.
   
   

Testing with direct-mail

If you're using direct mail you can code the order address of your two test pieces with different characteristics. For example, you can add "Dept A" to your street address for Letter A, and "Dept B" for Letter B. You can also use a different email address or Web URL for each letter and track results that way.

Listen, once you try split testing and see the results for yourself, you'll be convinced. Testing is a boring subject for most people. But those who have mastered this easy strategy can't stop doing it, because we realize small changes can have amazing effects on your profits.

How Much Are You Losing Right Now?

Let's say that you get 100 visitors to your site every day and you're able to convert 2 of them into buyers. And, a 2 percent conversion rate is not too bad, right?

Now, let's look at things from another angle.

If you're converting 1 out of every 100 visitors to your site into customers, you are losing 99 out of every 100 visitors to your site. Is that acceptable to you?

How profitable would it be for you to convert more of those people into customers? Even if a change improves your results by just 1 percent, the results could be phenomenal! You see, since if you are getting a 1% conversion rate, an additional 1% equals· 100% more money!

So, why not put this strategy to use right away! Why leave all that money on the table when you can easily put it into your pocket?

Conclusion

The best and most successful marketers are those who never stop testing. Because they know no matter how great their results are today, they can always squeeze out a little more profit from their business than they are getting right now.

Testing has the ability to impact your business more than anything else you can possibly do. Split testing can show you the results almost immediately. And, best of all, it's so easy to implement.

Any one of these split tests mentioned above could reveal the gold vein in your business. Any of these changes could result in an incredible boost in profits. But you'll never know unless you try it for yourself.

To your increased profits!


Sincerely,

Bryan Kumar